Rebrand GIS to better showcase its power
GIS specialists are much more than mapmakers. Make sure your organization and customers understand how spatial analytics can help them succeed. By Adam Carnow Most non-GIS users hear the term “G-I-S” and think “M-A-P.” That is, they think of GIS, and GIS practitioners, as mapmakers. Most GIS practitioners have unknowingly perpetuated this image. Ask any GIS practitioner what they do... read more
