Geofeedia, IDV Form Partnership for Threat Assessment

IDV Solutions’ Visual Command Center is a physical security and risk visualization (PSRV) software that unites data from external sources, enterprise systems and internal devices into a real-time, common operating picture of risk and security. Photo: IDV Solutions

IDV Solutions, a corporation that specializes in business intelligence, physical security and risk visualization software, has formed a technical partnership with Geofeedia, producer of a cloud-based social media monitoring platform. Through the partnership, Geofeedia’s location-based social media monitoring data will now be integrated into IDV Solutions’ Visual Command Center Enterprise Risk Visualization (ERV) software.

The companies say the combination of the two technologies enables security, supply chain and business continuity teams to gain instant intelligence from multiple social media networks for a myriad of risk events — from a political demonstration to a natural disaster. The location-based visualization filters out excess noise to show important social media posts in the context of locations of interest, such as facilities, employee locations, supply routes or traveling executives.

“Companies are looking for ways to efficiently gain actionable intelligence from social media,” said Ian Clemens, chief technology officer and co-founder of IDV Solutions. “The immediacy of social media combined with the alerting and locational context offered by Visual Command Center enables organizations to make more effective use of social media to protect employees, facilities and business continuity.”

The Visual Command Center provides a real-time, common operating picture of assets, personnel and operations in relation to potential threats to those assets. It unites information on global sources of risk — such as weather, terrorism and natural disasters — with data from internal data stores and physical security systems on an interactive map and timeline. When a risk is detected near an asset or employee location, the Visual Command Center automatically generates an alert and provides tools to assess whether the risk is a threat and take immediate action to mitigate the impact of the threat.

The Geofeedia integration complements the Visual Command Center’s Twitter Visualization and Alerting Module by providing information from more social media networks and visualizing all posts within a selected area.

Geofeedia enables organizations to filter and analyze social media content by location in real time across multiple sources. Users search for a city, address or location name, draw a virtual perimeter around the specific area of interest,and access geo-tagged social media content from within those boundaries.

“Location resolves the challenge of monitoring the massive amounts of cluttered data to identify meaningful, real-time on-the-ground intelligence when and where it matters most,” said Phil Harris, CEO and co-founder of Geofeedia. “We are thrilled to be able to help more organizations take advantage of our real-time, geotagged social media data to prevent, protect and respond to valuable intelligence.”