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Rebrand GIS to better showcase its power

September 20, 2018By
Hotspot Map: Hotspots indicate some form of clustering in a spatial distribution. In this Incident Analyzer screenshot, the map layers are toggled on, showing how the hotspot layer provides insight into distribution and frequency of incidents. (Image: Hexagon)

GIS specialists are much more than mapmakers. Make sure your organization and customers understand how spatial analytics can help them succeed. By Adam Carnow Most non-GIS users hear the term “G-I-S” and think “M-A-P.” That is, they think of GIS, and GIS practitioners, as mapmakers. Most GIS practitioners have unknowingly perpetuated this image. Ask any GIS practitioner what they do... read more