New Soar platform gives public real-time views of world events

October 25, 2019  - By 0 Comments
Chicago freeze. (Photo: Soar)

Chicago freeze. (Photo: Soar)

Satellite imagery company Soar is now allowing public access to its satellites that provide near-real time imagery all across Earth at 10-meter resolution per pixel.

Both the public and the media will now be able to see high-definition aerial views of anywhere on Earth to observe events as they happen. This includes but is not limited to environmental disasters such as wildfires, tsunamis, hurricanes and drought.

Governments will also be able to monitor activities such as the protests in Hong Kong, or illegal mining or deforestation.

Developed by geospatial experts, the map sources satellite images from the European Space Agency’s Sentinel, NASA’s Landsat feeds and the SuperView and Gaofen satellites.

As well as satellite content, the super-map will integrate imagery sourced from drone owners (drone pilots) around the world, who can earn passive income as the value of their imagery becomes realized. They can thus become a one-stop-shop for the collection, distribution, and monetization of mapping imagery from different sensors.

“The problem Soar is solving is that almost 80 percent of all mapping imagery is currently accessed through just one channel, which is, for the most part, reserved mostly for niche commercial use,” said Soar founder and CEO Amir Farhand. “In many cases, the general public only has access to resources that are not updated as frequently. Soar addresses these limitations by generating dynamic, ever-changing data on our platform.”

“Imagery taken by a drone user can be uploaded to social media, and may attract a few likes, or will sit idle on a hard drive,” Farhand said. “The same image uploaded to Soar contributes content to the seeding of the super-map, providing value to a global community, as well as generating income for the drone pilot.”

Soar’s Head of Growth, Tim Glover added, “Imagine if we could re-use that imagery in a way that was totally authentic, collaborative and most importantly, accessible to all. Soar allows anyone to view the Earth from above, meaning it’s easy to observe things like environmental changes, including drought, melting ice caps, industrial growth, natural disasters like volcano eruptions, just to name a few uses. The aim of Soar is to enable anyone to explore and discover our ever-changing world.”

With almost 10 petabytes of data already acquired, Soar is planning additional imagery as part of their growth strategy. Soar has already received several partnership requests from multinational organizations with excess satellite, aerial and drone content from across the globe.

In the near future, the platform will also feature additional data streams from higher resolution satellites, aerial imagery providers and both commercial and recreational drone operators globally.

The use of Soar is suitable for a wide range of industries and applications including agriculture, environmental, logistics, mining and insurance. However, since its beta launch in late 2018, the largest area of growth has been news and social media as users share imagery of landscape events from around the world.

Soar was founded in 2017 by Amir Farhand, an entrepreneur with more than 15 years of geospatial expertise. The Soar leadership team is headed by Chairman Guy Perkins, former co-founder of aerial imaging companies NearMap and Spookfish. Other key managers come from a wide range of industry sectors with varying backgrounds, including the Australian Special Forces, United States Air Force, Lockheed Martin, Rio Tinto, NBCUniversal and Amblin Entertainment.

To view Soar’s platform, visit soar.earth

Tracy Cozzens

About the Author:

Tracy Cozzens has served as managing editor of GPS World magazine since 2006. She also is editor of GPS World’s newsletters and the sister website Geospatial Solutions. She has worked in government, for non-profits, and in corporate communications, editing a variety of publications for audiences ranging from federal government contractors to teachers.

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