Geodata key to new business world, says Intergeo report

Geodata is key to the digital future and a 4.0 business world, according to a new report released at InterGeo in Hamburg, Germany. At the heart of this business vision is the networking of sensors that must have location data in order to fulfill their value.

The 116-page Intergeo Report, in parallel German and English, includes sections on smart cities, public participation, autonomous driving with live mapping, and surveying on the open seas. An eight-page GNSS Update section features CEOs answering questions market focus of their GNSS products, the role of geo-referencing in the Internet of Things, the coming-of-age of precise point positioning (PPP), and the opportunities for GNSS opened up by autonomous driving.

Access to company-specific geodata offers managers in the automotive industry a competitive ad- vantage. Apps show today’s motorists the way to the nearest electrical charging station. Soon, the same motorists will talk to their on-board computer to find a parking space. It will guide them instantly to the nearest free space. Geoinformation will then no longer just be found in the satnav but also in the integrated sensor in the road paving infrastructure and in the status reports of other road users.

Networking Everything. The Internet of Things is taking shape and permeating all areas of life. At its center are the tiny pieces of information that assign coordinates to a parking space, a loading berth for a container ship, a screw in the shelves of a supplier’s warehouse, or the alarm system of a family home. Degrees, minutes and seconds show people the way, answer a range of questions and help make informed decisions. Geoinformation is both an asset and an essential source of information.

Content Is King. Key companies in the geoinformation sector have naturally taken onboard the value of geoinformation. It forms the basis of their business activities. The use of geodata as added value for their products is still very new. Esri realized early in the sector that selling software is no longer sufficient on its own. Only data enables customers to harness the value of products. Cloud solutions store the mountains of data, while platforms deliver the answers.

Such new business leading lights as AirBnB, Uber, Facebook and Google could not survive without geoinformation. It is part of increasingly intelligent systems that make users’ lives a little easier and more comfortable, optimizing processes and enabling people to operate and participate in ways that were previously impractical or impossible.

The examples are myriad. Consider just a few. Digitally aided planning and construction in building information modeling not only streamlines processes and reduces costs, it enables public participation in planning procedures, using digital models of planned reality. Aerial surveys and data gathering by UAV, not only for traditional survey needs but for growing requirements in natural resource planning and management, infrastructure inspection and maintenance, surveillance and security, and more. Guidance systems for the blind.

All require location data. GNSS (satnav) is the core supplier of this data, but must be augmented by other technologies in special environments.

Releasing Geodata Pays Dividends. Managers of geodata realize they need to release it in order for it to lead them to “more” – more value, more benefits, more transparency, more importance. Geoinformation and digitization are inextricably interlinked, and this is just the beginning.