CES 2016: 360fly unveils 4K video camera, integration into BRG Sports ‘smart’ helmets

January 8, 2016  - By 0 Comments

360-Degree video camera

360fly 4K (PRNewsFoto/360fly Inc.)

360fly 4K
(PRNewsFoto/360fly)

360fly has unveiled 360fly 4K, the next generation of its 360fly camera, that will be on display in Central Hall booth No. 10417 at the Consumer Electronic Show (CES), held Jan. 6–9 in Las Vegas. The 360fly 4K is a water-resistant, single-lens, 360-degree video camera with live streaming capabilities and intuitive filming and editing advancements.

360fly 4K adds a new image sensor that quadruples the resolution of the first generation 360fly camera, producing 360-degree 4K quality. It pairs with its Micro-HDMI accessory base giving it the ability to output a real-time full 360-degree HD video stream.

Like the original 360fly camera, 360fly 4K comes standard with Bluetooth, built-in Wi-Fi and has up two hours of battery life. The camera also still has the ability to share video content direct from the 360fly iOS and Android mobile app to popular social platforms like Facebook and YouTube.

“Smart” helmets

360fly BRG Motorcycle Helmet (PRNewsFoto/360fly)

360fly BRG Motorcycle Helmet
(PRNewsFoto/360fly)

BRG Sports and 360fly also have announced a full line of “smart” helmets, integrated with 360fly’s 360-degree 4K video, at CES 2016.

Selected BRG Sports’ motorcycle, mountain bike and snow helmets will feature the 360-degree 4K video, mobile editing and sharing, and other digital capabilities, including Bell Star with 360fly, Bell Moto 9 Flex with 360fly, Bell Super 2R with 360fly and Giro Edit with 360fly.

“The benefits of integrating digital video and intuitive digital technology into action sports helmets is a ground-breaking advancement for our sports,” said Terry Lee, executive chairman and CEO of BRG Sports. “This ‘smart helmet’ collaboration with 360fly is yet another landmark milestone within our 60-year history of helmet innovation and industry leadership.”

All four helmets feature an integrated 360fly 360-degree 4K camera, capable of also shooting conventional 16 by 9 pixel video. The video capabilities are driven by 360fly’s mobile app.

Shooting at 2,880 by 2,880 pixels at up to 30 FPS, the integrated camera also includes a built-in GPS sensor to tag locations, and a barometer/altimeter and accelerometer powered by the Qualcomm Snapdragon 800 processor.

The integrated 360fly camera is detachable, allowing it to be utilized independent of the helmet by the user.

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Tracy Cozzens

About the Author:

Tracy Cozzens has served as managing editor of GPS World magazine since 2006. She also is editor of GPS World’s newsletters and the sister website Geospatial Solutions. She has worked in government, for non-profits, and in corporate communications, editing a variety of publications for audiences ranging from federal government contractors to teachers.

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